The latest Australian Financial Report finds that Australians are spending more time online than ever before, with a whopping 74 per cent of adults saying they spend more time reading, watching or watching TV online.
And according to a survey conducted by the research group Deloitte, we’re not just spending more online, we are spending even more.
We’re spending more on social media and video than ever, with more than 60 per cent saying they use them regularly, while more than half (53 per cent) say they have an internet connection at home.
The Deloittes study also found that we are watching more TV online than in years past, with Australians spending nearly three hours per day watching TV on social, mobile or tablet devices.
That’s up from just one hour per day in 2015, the last time Deloiters data was collected.
“As Australians spend more and more time in front of screens, more and less is being done to understand how they are using those screens,” Deloits CEO John Cairns said.
“Our survey shows a significant increase in time spent watching and listening online and this is just the beginning.”
Deloitte says the rising use of the internet is a “huge opportunity” for the business, with social media companies, such as Facebook and Twitter, now able to attract a wider audience.
It also found the internet was becoming a “viable channel for digital innovation” with more and better ways to distribute news and information, particularly via mobile devices.
And the study found that more Australians were now using digital devices to access the internet, with 76 per cent using smartphones and tablets to access information.
Deloitts report also found we are more likely to spend time watching television, video and video games, with 41 per cent more saying they watched television and games every day.
The biggest increase in spending was seen on movies, with 37 per cent spending more money watching and 45 per cent watching more video content.
However, video gaming has been shown to have a negative effect on physical health, with over half (54 per cent, or 61 per cent overall) of Australians saying it was an unhealthy activity.
And a recent study found the use of video games was linked to poor mental health outcomes, including depression, anxiety and substance misuse.
The survey also found our most-watched content was online, with nearly four out of 10 people saying they would watch or listen to the news online.
The report also highlighted that we’re spending a larger percentage of our time online now than at any point in the past 15 years.
“Online video has been on the rise, with almost half (48 per cent), or 53 per cent people, say they watch videos online,” Mr Cairnes said.