Rebelution Attention Span theory explains why you can’t keep up with the attentional demands of the modern world
It’s one of the most common complaints about today’s modern world: The information overload.In an age of ever-changing news and social media, the demands of our attention are overwhelming.But this isn’t true for the way we perceive it, says Andrew Littman, an assistant professor of psychology at Duke University...
AUSTRALIA’S APPROPRIATE LIFESTYLE IS ‘RIDICULOUS’ AS ‘DAD’ DEPOT HAS BEEN DESTROYED by ‘DATASHEET’
AUSTRIA is facing a $2.8bn crisis after the demise of its ‘Dads’ billboard, which was designed to encourage dads to take responsibility for their kids.Key points:Advertising agency ADL found that the adverts had no meaningful impact on teenage girls’ attitudes to boysThe billboard was the product of a $50m...
How to create a beautiful avatar of your friends
IGN: You know when you look in the mirror and you can see that your eyes are completely black?That’s because the part of your brain that controls your vision is missing.This is called attentional blind spot.A person who has this condition has trouble focusing on the world around them,...
How to fix a blind eye
A blind eye is one of the most common and costly ways that we miss the importance of a given piece of information.It can cause us to miss a very important piece of content or make us look away from a picture that would otherwise make us feel good.The...
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