How to catch a sentence you miss in the headlines
Attention span: The longer you wait, the longer you will wait.For those of us with short attention spans, the idea of an extra half hour is tempting.But when you’re looking for an effective way to capture attention in a sentence, it’s helpful to know the difference between the two...
How to Make a Great Graphic Attention Network
When you’ve got a bunch of friends, and you’re trying to get their attention to do something, there’s an obvious way to do it: ask them to do things for you.But you’ve probably been told to focus on the task at hand, like getting coffee or picking up a...
How to keep a customer’s attention when they’re looking at your product image
A customer who has just found out that their favourite product is a camera has the perfect reaction.They don’t just say “That’s great” as they move their hands across their screen, but they look around the room to find the product they are looking for and move their gaze...